Company Information

The ultimate goal of every brand is to carve a permanent niche for itself in the collective psyche. Why? Because mind share builds market share. And over the past 40 years, Memorex has demonstrated a remarkable talent for building both.

From the very beginning, our company and its products have captured the attention of millions. How do you measure the value of this kind of awareness? One way is through research. For example, in recent brand studies, Memorex was placed in the top tier of all US companies. We were second only to Sony™ when respondents were asked to name a brand associated with recordable media. Moreover, the Memorex brand was recognised by a full 87% of all participants. When asked to complete the phrase "Is it live,..." a full 45% of consumers knew the Memorex tagline.*

Our success is by no means accidental. Along with a strong brand, we are blessed with a seasoned management team. Their experience in finance, operations, sales and marketing have strengthened our market position and expanded our distribution channels. Through this talented group, we are meeting the needs of consumers and channel partners alike.

The bottom line? Memorex has set the standard for audio and video recording for well over 30 years. Today, our products are recognised and used by people of all ages, colours and backgrounds. It seems our recording group is more popular than ever.

* Phone survey conducted by the NPD Group, April 2000

* All trademarks and registered trademarks are of their respective owners.